WEBVTT 00:00.080 --> 00:03.440 Why should a customer choose us over other companies? There's plenty of great 00:03.440 --> 00:08.160 companies out there right? I mean we have some great competitor mates, but what we are known 00:08.160 --> 00:13.500 and notorious for, is the fact that we put outcomes first and then we think about making money. 00:13.500 --> 00:18.480 That's really the difference and I know that almost sounds like a cliche coming from for-profit business. 00:18.480 --> 00:23.520 But that is truly the DNA of this company. We have conversations on a weekly basis where we are 00:23.520 --> 00:28.560 focused on the customer's outcome and then we think about can we make money on it. But ultimately 00:28.560 --> 00:37.120 they're keeping the customer's outcome and what they want to accomplish is what's a front matter for us.